As an analytic marketeer, I pride myself in supporting my work with facts and statistics. Marketing can always be measured. I am hard-working and goal-oriented. High levels of organization is the only way I operate. I stay informed and always try to implement the most effective and cutting-edge marketing techniques available, as fitting to my company.
I graduated from Oklahoma City University with a B.A. in Mass Communications - Advertising and Graphic Design.
I am a transplant from Detroit, and have been an Oklahoma City resident since 2007. I am very passionate about the arts, community development and small business. My husband and I live with our schnauzer in a historic pocket in NW Oklahoma City.
National Cowboy & Western Heritage Museum
Senior Marketing Manager (2011 - present)
In 2011, I stumbled upon an opportunity to blend my passion for the arts with small business when I was offered a job as a Retail Marketing & Website Strategist for The Museum Store at the National Cowboy & Western Heritage Museum. I grew the store's web presence from 800 products to 2,500 sold online. During the first three years of my work, online sales grew from less than 1% to 7% of total store sales. In late 2014 I had been assigned to broader Museum projects including a redesign and relaunch of the Museum's website. In July of 2015, I was officially promoted to Digital Marketing Manager for the whole Museum. Less than a year later, I was promoted again to the title I currently hold: Senior Marketing Manager. I currently oversee all print and digital advertising, public relations, and other strategic communications initiatives.
Technology Marketing Coordinator (2011)
-Work with the florist technology department and other various operational groups to support Teleflora's technology marketing and communication efforts.
-Write and edit copy for our florist website, technology newsletters and other communication pieces as needed.
-Create, plan, and schedule email marketing and communications campaigns for POS systems.
Marketing and Public Relations Assistant (2010 - 2011)
-Work with the media/public relations team to ensure smooth running of daily tasks as it relates to the client and the agency.
-Conduct focus groups and other research, writing press releases, and compiling information.
-Create marketing and event materials as necessary.
-Write and edit website copy as necessary.
-Clients worked with: Arvest Bank, Oklahoma Department of Homeland Security (Red Dirt Ready campaign), Oklahoma Lottery, Oklahoma Memorial Foundation, and the American Society of Dentist Anesthesiologists, to name a few.